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Job Description
- Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement.
- Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.
- Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment.
- National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal etc.
Organize brand story and promotion trainings for national and regional MRs.
Qualifications
Requirement
Internal Talent:
- Current position > 18 months
- PA: FM/FM or above
- Prefer members of Hema Elites Club
External Talent：
- 4 years Top MNC experience, prefer local marketing experience;
- Deep understanding on business
- Strong communication/ influencing/analytical skills
KPI
- 360 feedback from field and core members from cross-function
- Provide timely report for regional sales team
- The frequency of KOL visits and the quality of activities in region
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