At Curro, we care.
Marketer
Curro Digied Victory Park
Vacancy Reference: 16297
We are looking for a digital-savvy Marketer to join our team at Curro Victory Park, a Curro DigiEd school, based in Gauteng. The successful candidate will start on 01 June 2023, and take responsibility for actively recruiting new learners into the school as well as conceptualising and driving retention plans in line with Curro’s overall marketing strategy.
What are we looking for?
We are looking for someone with the following experience, qualifications and /or skillsets:
The marketing skills of an experienced marketer who is familiar with the broader Victory Park community and the adjacent neighbouring suburbs of Northcliff, Greenside, Emmerentia, Parkhurst, Parktown North will be an advantage.
Alternatively, if you’re lean on years of pure marketing experience, you can blow us away with your warmth, personable manner and can-do attitude.
Responsibilities
- Conceptualise, plan and execute external and internal acquisition/enrolment drives so as to achieve our enrolment targets. Equally important, the successful applicant will need to nurture and maintain current learner/school relationships so as to ensure that current families remain brand ambassadors for the school.
- Proactively manage all leads to ensure sales conversion in line with enrolment targets.
- Create an agile, creative, yet realistic marketing plan that is aligned with the executive head’s vision and plans for the school.
- Together with the executive head and bursar, manage the school’s marketing budget and allocation thereof.
- Manage the school’s social media presence on different platforms. This includes ensuring that the school information on the Curro website is maintained, current and in line with the brand/school CI.
- Ensure the correct use of and management of the school CI including, but not limited to ensuring that new materials for the school are packaged and deployed correctly; that the school and Curro CI is current, consistently applied and utilised on relevant platforms/channels; conduct brand audits on collateral and campus signage.
- Manage communications with various stakeholder groups (ranging from parents, learners, staff, local businesses, media and other Curro schools) and ensure that the school’s communications with the different groups is professional and of a client-centric nature at all times.
- Regular liaising with the broader school/town community to ensure their involvement, buy-in and that they can be mobilised as required in terms of the school marketing strategy.
Qualifications
A marketing/communications degree or diploma (three years’ working experience in a school or related industry) with a solid understanding of different marketing techniques.
Knowledge and skills
- Above-average knowledge and experience in using the full MS Office suite of programs (Word, Excel, PowerPoint, TEAMS, etc.)
- Relationship-building/a customer service orientation with a proven network within the relevant community
- Excellent verbal and written communication skills (English and isiXhosa)
- A healthy respect for a deadline
- Attention to detail
- Communication and influencing skills
- Organising, planning and prioritising skills
- Self-motivated and a team player
This is a Permanent position.
Please apply before 25 May 2023.
Curro is an equal-opportunity employer, and therefore preference will be given to EE candidates
P.S Please view your profile for progress on your application.
If you have not had any feedback from the school within two weeks of the closing date of this advert, kindly accept that you were not successful for this position.
But don’t be dismayed, next time it might be you.
Due to the high volume of applications, only shortlisted candidates will be communicated with.
Curro reserves the right not to make an appointment.
